Sunday, June 12, 2011

The movie the coal companies don't want us to see

We’re going to see The Last Mountain on opening weekend. Who wants to join us?

The Last Mountain opened on June 3rd and was a big hit. Now we have a chance to see it & help ensure it's seen in theaters nationwide. Coal companies aren’t pleased, because the film exposes Big Coal’s destructive, poisonous “mountaintop removal” in Appalachia. They are watching ticket sales very closely.

In the film industry, box office sales during opening weekends dictate two critical things: 1) whether the film is held over a second week; and 2) whether theaters in other cities show the film. So, our task is simple: let's go see The Last Mountain when it's in Philadelphia June 17-23 at the Ritz at the Bourse.

And, by the way, it’s a great movie! Click here to see the trailer.

The Last Mountain is a Sundance-acclaimed documentary with the potential to change the landscape---or protect it, as it were. The film documents an Appalachian community's fight to stop “mountaintop removal”, wherein mountains are literally blown up, waterways poisoned, and communities destroyed for the sake of King Coal’s profits.

There are usually 4-6 screenings per day, starting on Friday through Sunday. Each screening has approximately 100 seats, so about 1,600 people in each city can determine whether millions of others have the opportunity to see the film. If we all see The Last Mountain and round up a friend or two, we can change the fate of the Appalachian Mountains and help shift our nation’s energy debate. Seriously.

This is an easy way to make a difference. Let’s send a message to the powerful coal companies (and theater owners!).

This is the movie coal companies don’t want us to see. So let’s see it.

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